Legends Condoms Or Screaming Kids

Legends Rubbers in Australia has released a print campaign warning about the consequences of avoiding birth control. Children. Children with teeth. Children with whiny voices demanding attention. Legends, based in Queensland, is known for reintroducing condoms for sale in collectible tins.

Girl screams behind a curtain of latex

Twins scream behind a curtain of latex

Boy screams behind a curtain of latex, bear in hand


The Screaming Kids ads were developed at Clemenger BBDO, Sydney, by creative director Danny Searle, copywriter Robbie Brammall, art director Ant Hatton, with photographer Jimmy Fok of Calibre Pics and Katapolt Photography, and typographer Louis Huosien.