Legends Rubbers in Australia has released a print campaign warning about the consequences of avoiding birth control. Children. Children with teeth. Children with whiny voices demanding attention. Legends, based in Queensland, is known for reintroducing condoms for sale in collectible tins.
The Screaming Kids ads were developed at Clemenger BBDO, Sydney, by creative director Danny Searle, copywriter Robbie Brammall, art director Ant Hatton, with photographer Jimmy Fok of Calibre Pics and Katapolt Photography, and typographer Louis Huosien.