Toyota Land Cruiser Ringtone Newer Not Softer

The Toyota Land Cruiser is portrayed as up to date but still as hard as nails in a humorous TV ad aimed at the Aussie bloke. Sheep shearers enjoying their smoko are interrupted by a mobile phone’s “Bird Dance” ringtone. “A new V8 turbo diesel, heaps more grunt, and a better fuel economy. The LandCruiser 70 series. It’s newer, not softer.”

Toyota Shearers

Click on the image below to play the video.


The Ringtone ad was developed at Saatchi & Saatchi Australia, Sydney, and directed by David Deneen, Filmgraphics, with producer Anna Fawcett.