Land Cruiser Ringtone Newer Not Softer

The Toyota Land Cruiser is portrayed as up to date but still as hard as nails in a humorous TV ad aimed at the Aussie bloke. Sheep shearers enjoying their smoko are interrupted by a mobile phone’s “Bird Dance” ringtone.

“A new V8 turbo diesel, heaps more grunt, and a better fuel economy. The LandCruiser 70 series. It’s newer, not softer.”

Click on the image below to play the video in YouTube

Credits

The Ringtone ad was developed at Saatchi & Saatchi, Sydney, and directed by David Deneen, Filmgraphics, with producer Anna Fawcett.

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This entry was posted on Sunday, December 30th, 2007 at 7:00 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.