Toyota Land Cruiser Ringtone Newer Not Softer

The Toyota Land Cruiser is portrayed as up to date but still as hard as nails in a humorous TV ad aimed at the Aussie bloke. Sheep shearers enjoying their smoko are interrupted by a mobile phone’s “Bird Dance” ringtone. “A new V8 turbo diesel, heaps more grunt, and a better fuel economy. The LandCruiser 70 series. It’s newer, not softer.”

Toyota Shearers

Click on the image below to play the video in YouTube


The Ringtone ad was developed at Saatchi & Saatchi Australia, Sydney, and directed by David Deneen, Filmgraphics, with producer Anna Fawcett.