Komen Italia onlus (Komen Italy Online) commissioned this print advertisement encouraging readers to donate funds for breast cancer prevention. The text: “Per il 90 % dei tumori del seno c’è una cura che non lascia segni. La prevenzione. Dai il tuo contributo per sostenere la lotta ai tumori del seno.” Tranlated from Italian to English: “For ninety percent of breast cancer there is a cure that leaves no marks. Prevention. Contribute to the fight against breast cancer.”
The Komen Italia campaign was developed at LS & Partners, Rome, by creative director Luisa Scarlata, art director Simone Santese, copywriter Daniele Papa.