Keep Your Friends Close with Fuji Slow Dance

Fujifilm is introducing the new Z10 camera in Australia with a TV ad showcasing the camera as a social networking tool. A young couple dance alone in a car park. As they take their own photograph their friends join them one by one. The 50 second ad finishes with a group hug. The Fujifilm Z10’s features allow such instantaneous sharing of such accurately captured moments, it’s like having all your friends with you, even when they’re not. There’s something beautiful and touching about the spot – but doesn’t the presence of all these friends somewhat spoil the romantic moment?

Couple dance in Fuji TV ad


Click on the image below to play the video in YouTube

Credits

The Fujifilm campaign was developed at Publicis Mojo Sydney by executive creative director Darren Spiller, creative director Micah Walker, art director Russell Heubach, copywriter Mike Burdick and agency producer Jasmin Ferguson. The creative team worked with the connection the Z10 camera has with young people, with features like blog mode, face detection and wireless transfer. The advertising campaign was designed to connect the technology with the way young people keep their circle of friends in the loop through blogs and social networking sites such as Facebook, MySpace and Bebo.

Filming was shot by director Sean Meehan via Soma Films, Sydney, Australia.

Music is ‘Slow Dance’, written especially for the Fuji ad at Nylon Studios. Hear the whole song again at the Nylon Studios MySpace site. I’ve put my take on the lyrics below.

Lyrics

As the space between us narrows
I part with all my shadows
Cause shadows can be cold
Never thought I’d let you
gone until I met you
said I wouldn’t fall this far
oh into your arms
how into your arms
how into your arms.

The Z10 is being promoted online at www.z10.com.au

  • Daniel

    I’d really like to know what song is playing but i can’t find it anywhere, does somebody know? It’s just one of those songs for me that you just instantly enjoy. I’d really appreciate any help finding the name at least =]

  • greta

    yeah i am obsessed with that song as well
    i think it is a song by The Thrills but i’m only guessing because it sounds like the lead singers voice in the song

  • taylah

    yeahhh i really love the song as well and have tried to find it everywhere but have had no luck..
    i looked at 2 of the thrills albums, the lead singers do sound the same but the song was not on either :(
    can anyone help???

  • Andrew

    Hi,

    I contacted Fuji as I too felt the song had something special. Alas, it was written for the advertisement and won’t be released.

    Perhaps if enough people contact Fuji, they may approach the artist to release it!

  • bigJ

    Hola. The song was composed by Johnny Green of Nylon Studios. Hope that helps you guys find it.