Juicy Fruit Compressed Fun

Wrigleys Australia is promoting Juicy Fruit gum as ‘compressed fun’ in a series of print advertisements. The three ads here focus on the themes of water, toys and sex. In a similar way to the award-winning Stuffit Deluxe campaign, the series invites readers to take a close look at the detail squeezed into each advertisement.

Compressed Toys for Juicy Fruit ad

Compressed Fun for Juicy Fruit ad

Compressed Water Fun for Juicy Fruit ad

Compressed Sex fun for Juicy Fruit ad

Credits

The Compressed Fun series was developed at DDB, Sydney, by executive creative director Matt Eastwood, deputy creative director Steve Back, art director Jakub Szymanski, copywriter Alex Stainton, with retouching by Dennis Monk.

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This entry was posted on Wednesday, May 30th, 2007 at 7:00 am and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.