Juicy Fruit Compressed Fun

Wrigleys Australia is promoting Juicy Fruit gum as ‘compressed fun’ in a series of print advertisements. The three ads here focus on the themes of water, toys and sex. In a similar way to the award-winning Stuffit Deluxe campaign, the series invites readers to take a close look at the detail squeezed into each advertisement.

Compressed Toys for Juicy Fruit ad

Compressed Fun for Juicy Fruit ad

Compressed Sex fun for Juicy Fruit ad


The Compressed Fun series was developed at DDB, Sydney, by executive creative director Matt Eastwood, deputy creative director Steve Back, art director Jakub Szymanski, copywriter Alex Stainton, with retouching by Dennis Monk.