Jim Mike PR Manager for Nike Womens Soccer Team

Rainn Wilson has been appearing as Jim Mike, the PR manager for the US Womens Soccer Team in television advertisements for Nike. Wilson is known best for his role as Dwight Schrute in the US version of The Office, and Arthur Martin, assistant mortician in Six Feet Under. The offbeat TV ads show Wilson dressed as an oddball public relations advisor, continually embarrassing himself. Each ad finishes with the web site, www.nikesoccer.com.

Jim Mike PR Manager for Nike Womens Soccer Team


Mike Tries Out For PR Manager

Jim Mike’s cue card dependent home video bid for the US Womens Soccer Team.

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Jim Mike on Achilles

Jim Mike alludes to the Greek legend of Achilles’ heel.

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Jim Mike in his camper

Jim Mike suggests the team thinks big oily muscle men during time out.

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Masks

Jim Mike hands out masks to the US Womens Soccer Team, telling them that when people look at their backs they’ll be looking at their fronts. Not a great idea Jim.

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Tearaway

Jim Mike tells the team they need to add some sassy to their act when they score. “I’m a fly in your web!”

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Credits

The Nike Womens Soccer Team advertising campaign was developed at Wieden & Kennedy, Portland, by executive producer Ben Grylewicz, creative directors Alberto Ponte and Jeff Williams, copywriter Dylan Lee, art director Mira Kaddoura, agency producer Fran O’Connor, assistant producer Melanie Fedunok.

Filming was shot by director Baker Smith via Harvest Films, Santa Monica, with executive producer Bonnie Goldfarb. Baker Smith was also director for Propel Stress Monster.

Editor was Paul Martinez at Lost Planet, with assistant editor Olaf Garcia, executive producer Betsy Beale, senior producer Christie Price. Colorist was Beau Leon at The Syndicate. Sound was mixed by Eric Ryan at Ravenswork, Santa Monica.