Jeep Have Fun Out There

Jeep has a brand campaign with the tagline, “Have fun out there. Jeep”, online at Outdoor ads show Jeep as the ‘Fun on Wheels’ brand, linking the vehicle with items such as a soccer ball, picnic basket, camping tent, fishing lure, kayak, snowboard, surfboard and inner tube on wheels.

Jeep Fun made in Toledo

Jeep Fun with Soccer Ball
Jeep Fun with Soccer Ball
Jeep Fun with Camping Tent
Jeep Fun with Ice Box
Jeep Fun with Picnic Hamper
Jeep Fun with Inner Tube
Jeep Fun with Surfboard


The Jeep Fun campaign was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, group creative director Joe Kayser, creative director Travis Britton, copywriters Ward Evans and Justin Chen, art director Jon Benson, art producer Jennifer Worth, print producer Casey Mooney, photographers Mark Laita and R.J. Muna.