Jeep Have Fun Out There
Jeep has a brand campaign with the tagline, “Have fun out there. Jeep”, online at havefunoutthere.com. Outdoor ads show Jeep as the ‘Fun on Wheels’ brand, linking the vehicle with items such as a soccer ball, picnic basket, camping tent, fishing lure, kayak, snowboard, surfboard and inner tube on wheels.
The Jeep Fun campaign was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, group creative director Joe Kayser, creative director Travis Britton, copywriters Ward Evans and Justin Chen, art director Jon Benson, art producer Jennifer Worth, print producer Casey Mooney, photographers Mark Laita and R.J. Muna.