JC Penney Clothes for Zombies

JC Penney‘s focus on the high school market is given a horror twist with ‘Zombie’, a TV ad released in July. A group of students talking on the school playing fields find themselves being chased by living dead clothes without bodies. They run for safety in the school gymnasium but find that they’re trapped. The ad reaches its climax as the students are stripped of their fashionable clothes by the zombies. The students realise they’re safe as soon as they’ve become fashion victims.

JC Penney Zombies TV advertisement

Click on the image below to play the Zombies video.


The Zombies ad was developed at Saatchi & Saatchi New York, by creative directors Kerry Kennan and Michael Long, copywriter Craig Love, art director Shayne Millington, agency producer Zamile Vilakazi and agency executive producer Colin Pearsall.

Filming was directed by Dougal Wilson via Furlined, with director of photography Alwin Kuchler, executive producers Matt Factor, Diane Mcarter, David Thorne, and line producer Matt Fone.

Post production was done at The Mill, New York, by VFX supervisors Westley Sarokin, Aaron Hjartarson, and Gavin Wellsman.

Sound was designed at 38 Greene, New York.

See the ‘Student Body’ ad online in English and Spanish at JC Penney