JAG Jeans Hand Tools

Jag, Australian jeans chain, commissioned this riveting print advertising campaign featuring models in chains, tin clothes and wild roses, juxtaposed with the appropriate hand tools.

Woman in chains for Jag print advertisement

Man in riveted jacket for Jag print advertisement
Woman in roses for Jag print advertisement


The Jag campaign was developed at DDB Australia by creative director Fiona Leeming, copywriters Michael Faudet and Steve Sorec, art director Kat Bojcuk, account supervisor Melissa Valence working with Jag marketing director Melissa Vallence. Photography is by Montalbetti + Campbell..