Scottish soft drink manufacturer A.G. Barr is rolling out rebranded bottles of IRN BRU with “Goth Holiday”, a 40 second TV and cinema advert featuring four Goth young adults holidaying in Blackpool. The Goths’ sombre mood at the beginning is broken by the provision of IRN BRU and pasties. Their pouts turn to smiles as they break out to the accompaniment of “Here comes the Summer” by the Undertones.
The IRN BRU powered Goths head off in a black hearse to Blackpool where they experience the holiday features of surfing (with coffin lid), sand castles (with black pirate flags), donkey riding and the IRN BRU roller coaster.
The tagline: “IRN BRU Feel Phenomenal”.
Click on the image below to play the video in YouTube
The IRN BRU campaign was developed at Leith Agency.
The IRN BRU Revolution is an Arrow Dynamics shuttle roller coaster at Pleasure Beach in Blackpool.