San Francisco Zoo will be having a struggle to entice visitors now that people associate them with wild dangerous tigers. A low budget poster campaign from 2006 attempted to connect the zoo with the bears, fox and mouse. If you thought of football, television and computers, maybe it’s time (to go to the zoo of course).
This campaign was put together at BBDO West, San Francisco, by executive creative director Jim Lesser, art director Brandon Sides and copywriter Neil Levy. It won a bronze world medal for entertainment/promo at the New York Festivals International Advertising Awards, 2007.