Stichting Geheim Geweld, the Hidden Violence Foundation in the Netherlands, has a print advertising campaign, challenging readers to do something about the violence that children are being subjected to in secret. The message in these advertisements: “If you see something say something”. The web site: www.hiddenviolence.nl. The papers demonstrate the lasting impact has on children, coming out in drawing therapy. Look carefully and you’ll see evidence of abuse using a chair, fists, burns and belt.
The Hidden Violence campaign was developed at Saatchi & Saatchi, Amsterdam, by creative director Magnus Olsson, account managers Anne Bando and Eva Cortenbach, and agency producer Jan Willem Wiesenekker, photographer Chris Beeldschoon and illustrator Simon Spilsbury,