I saw this at IKEA and thought of you
IKEA in Australia has launched a series of 15 second TV commercials demonstrating the appropriateness of IKEA Christmas gifts. Three commercials, “Glass”, “Swivel Chair” and “TV Cabinet” show just how practical gifts from IKEA can be.
The campaign was developed at 303 Group by creative director Lindsay Medalia, art directors/copywriters Richard Berney and Bryan Dennis, and agency producer Belinda Hawkins. Filming was directed by Tony Rogers at Renegade Films.