Hyundai has been positioning themselves as Australia’s most generous car company in a TV ad featuring a do-gooder presenter accompanied by a street busker. “Where has generosity gone?”, he asks, walking into a restaurant. “Why do we pay for corkage these days for a bottle that doesn’t even have a cork?” He picks up a woman and carries her across the street. “Why won’t anyone help ladies across the streets anymore?” He passes and pays a busker. “And surely this guy is worth more than twenty cents!” The presenter enters a Hyundai sales room. “Well at Hyundai, generosity’s back. During their mid year sale there’s a unbelievable sales across a huge range of Hyundais. All with Australia’s first five year warranty with unlimited kilometres. Now that’s… (busker sings…) Generosity!
Click on the image below to play the video in YouTube
The Hyundai Generosity campaign was developed at IdeaWorks, Sydney, by creative director Jono McCauley, copywriter Rodd Martin, art director Paul Lo Russo, agency producer Laura Langdon, and group account director James Cleary.
Sound and music were developed at Song Zu.