Hyundai A League Emotions

The Football Federation of Australia, Australia’s national soccer organisation, launched the Hyundai A-League 2007-2008 season with a TV ad with the tagline, 90 minutes, 90 emotions. To the sounds of the Unkle/Ian Brown track Reign, soccer players battle for control of the game in a large stadium. The fans in the crowd flow with the game, many turning to water when a red card is given to their favourite player. See the launch ad online at fantasy football site Four Four Two.

Crowd turns to water after red card in Hyundai A League TV ad

Click on the image below to play the video in YouTube

Credits

The Hyundai A League launch was developed by Lowe Hunt, Sydney, by creative director Dejan Rasic, creative team Ben Smith and Neil McGuirk, board account director Kit Lansdell, account director David Graville, account executive Niall O’Brien, head of production Darren Bailey.

Filming in Melbourne, carried out in April, was directed by Michael Spiccia via Goodoil Films, with senior producer Lisa Cordukes, director of photography Russell Boyd, editor Luke Doolan and executive producer Kimbo Kim.

Lyrics for Reign

(Unkle/Ian Brown)

I am the lightning, I am the heat
I am the rain.. rain, oh rain, oh rain, all day
I am the rain..
I’m gonna reign this way again
I am the rain..

I am the spy, before the blade
I am the raindrop out I see
I cause the ripples that become the crashing waves..

I am the rain.. rain, oh rain, oh rain, all day
I am the rain..
[x2]

You thought a different day had come
A day you thought the Earth was done
And if you could have said it all
I know you would have said it all

I am the rain..
I’m gonna reign this way again
I am the rain.. rain, oh rain, oh rain, all day

You thought a different day had come
A day you thought the Earth was done
I am the rain..

And if you could have said it all
I know you would have said it all
I am the rain..

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Location Australia Australia

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