Human Hourglass of AIDS Victims

French AIDS awareness organisation, Sidaction, launched an advertising campaign raising awareness of AIDS and preparing for World AIDS Day, December 1.

Human hourglass in Sidaction AIDS advertisement

The 38 second spot shows the naked bodies of men and women writhing in a half light sexual orgy. It finally becomes clear that they’re in the context of a huge hourglass. The light changes from amber to white as bodies fall from through the hourglass. The text: “Dans le monde une personne meurt du sida toutes les 10 seondes. Protégez-vous. Sidaction -- ensemble contre le SIDA.” Every 10 seconds, someone dies of Aids in the world. Protect yourself.

Click on the image below to play the video in YouTube

Credits

The Human Hourglass was created at Leo Burnett, France, by creative director Stephan Ferens, art director Edward Capelle, copywriter Stéphane Santana, and TV producers Gabriel Duforesto, Bertrand Ayache-Anguenot

Filming was shot by director/photographer Dimitri Daniloff via Marcassin, Paris.

Post production was done at Mikros Image.

Human bodies in Sidaction AIDS advertisement

The Hourglass spot appears to be heavily inspired by Chris Cunningham’s short film, Flex.

See Human Hourglass hosted in mp4 format at No Fat Clips.

Neighbouring Posts

« « Thanksgiving Ode to Axe | HIV Positive Invisible Man » »

This entry was posted on Saturday, December 1st, 2007 at 7:18 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.