Honda Odyssey Rejoices with the Van Gods

The Honda Odyssey is back again with another entry in the Respect the Van campaign. This time an airbrushed Viking god comes to life on the side of a 1970s style panel van. The Honda magic is passed on through a tiger riding goddess, a wizard, and a unicorn-riding goddess. A new Honda Odyssey van grows in the ground alongside magic mushrooms and crystals. All to the sounds of the 1977 Heart track Barracuda.

Viking on side of panel van


The Honda Viking spot was developed at RPA, Los Angeles, by freelance producer Randy Morton, art director Tatum Cardillo, copywriter Dirk Vandeman, director of creative services Larry Postaer, creative directors Joe Baratelli and David Smith, executive producer Gary Paticoff, group account director Chuck Valentine.

“We wanted to create an ode to an era when the van was a symbol of cool and marry it to the apex product in the field, the Honda Minivan,” says RPA Art Director Tatum Cardillo. “The spot straddles the fine line of between homage and hilarious as we enter the world of ultimate van art: the airbrushed Nordic Viking God against the thumping track of Heart’s hit song Barracuda.”

Design and animation were developed at Nylon Motion, Los Angeles, by creative directors/designers Jason Cook and Bryan Lee, executive producer Joe Montalbano, senior producer Dan Bryant, junior producer Jason Kirkham, designers Wonhee Lee, Tomás Pena, 3D technical director/3D animator Sungwook Su, 3D animators Kevin Kim, Jae Hyun Yoo, Hojun Oh, matte painter Derek Tsai, compositors Magnus Hierta and Sam Sparks, Rotoscope artist Edgar Diaz, production assistants Danny Holcolm and David Graybill and storyboard artist Ben Michaels.

“The concept is truly inspiring,” said creative director Jason Cook, “and we embraced the challenge of developing the look and execution of the airbrush come to life working hand-in-hand with the animation team at Titmouse. This effect runs counter to typical direction because most van art is created by non-trained artists and, thus, it had to look rough hewn and great all at the same time.”

Character Design was done at Titmouse Inc., with creative director Chris Prynoski, producer Keith Fay, animation director Dave Vandervoort, clean-up supervisor Junpei Takayama, Clean-up artists Jan Naylor and Dik Pose, colorists Sung Jin Ahn, Gabe Lee, Brian Kim,

Live Action was shot by director Juno Lee via Nylon Motion, Los Angeles, executive producer Joe Montalbano, producer Jeremy Hammond, production manager Leslie Godfrey, production coordinator TaNeil Moore, director of photography Joe Colangelo, motion control operator Rob Menapace, and motion control technician Craig Shumard.

VFX/Online work was done at RIOT, Santa Monica, by Inferno artist Andy Davis, Rotoscope artists Cecile F. Tescon and Robert Tatum, Inferno assistant Chris Hunsberger and VFX producer Dave Sellars.

Honda Odyssey and crystals in Honda Odyssey Van TV ad

Unicorn and god in Honda Odyssey Van TV ad

  • Dustin

    I seen your commercial for your new van and I think it makes a mockery of my belief which is Asatru and I well be contacting a lawer about it you make fun of Thor, Odin and frey and that is not wright.
    May the Gods and Goddess forgive you.

    My Name is Dustin Lee I am 22 years of age and the last I new I country is not based on beliefs and I dontsee you making fun of any other belief. My # (616)755-3020

  • jimbo covert

    I won $20!

  • Mary Lee

    I thought it was stunningly beautiful and it really got my attention. My eyes usually glaze over during auto commercials which are normally beyond boring. Very creative and eye catching!

    As far as Dustin is concerned, that is BS. This commercial in no way ridiculed Thor or makes fun of the religion he claims to be a part of. A true Asatru would never make these kinds of unfounded threats or statements. I actually had a friend many, many years ago who practiced Asatru. He had Thor on the side of his van, much like this one. It was a sign of respect and honor. I think Dustin needs to think harder and better understand the Nine Noble virtues! Putting his phone number on the web, shows this kid has a lot of growing up to do! A lawyer would laugh this boy out of his office!

    Ignore him and keep up the great work!

  • Ruth Webster

    Nice commercial., the goddess with the long black hair is hauntingly beautiful!!!!!

  • Chris

    I love the commercial visually, the images are great and the choice of music is great; Heart’s Barracuda is a great song with good emotion. My only problem is that the Honda Odyssey does not fit the rest of the commercial. The Odyssey itself is not a very cool car, you see all these images great images, even the first van they show is cool with its airbrushed side; but once you get to the Honda it doesn’t quite fit. Perhaps a more daring color of van would fit better, but all the viewer is shown is a rather dull looking van. Perhaps they could have somehow tied the images into a DVD screen in the van or something. I just find it a difficult jump from cool van gods to a Honda.

  • Thane Stroop

    I thought it was great, I love the animation. Remember all those vinyl art covers like for “Asia” and such. Reminds me of that. 🙂

  • Errin

    My fiancee’s name is Van and we both love the commercial. I don’t suppose there’s any way to get a T-shirt that says “Respect the Van” or even with the van gods? It would be awesome if there was. A very evocative ad. Great work!

  • jared

    i think dan just hopes for some money 🙂