Honda CRV Dress For It

Honda is promoting the all-new, third generation Honda CRV 4WD vehicle in Australia with “Dress For It”, a TV ad featuring a man peeling off layers of clothing in the streets of Melbourne. The 45 second and 30 second TV commercials show the young man moving from suit to jeans, from tuxedo to beachwear on his way to his car. As he walks along the pavement, changing his clothes, he passes shoppers, buskers, cyclists, a Citroen, schoolgirls, a newspaper salesman and a tradesman before reaching the Honda CR-V. His girlfriend, it appears, has been on the same kind of journey.

Man wears striped shirt in Honda CRV TV ad


The final eight-second reveal shows the CR-V from several angles, at 180 degrees wrap-around steadicam shot, which in turn becomes a seamless crane shot. Set to the track “ Le Disko” by the LA-based electronica/indie/rock band, Shiny Toy Guns, the story highlights the fact that we all have different sides to our character, just like the Honda CRV 4WD vehicle. Click on the image below to play the video in YouTube

Man in board shorts in Honda CRV TV ad

Credits

The Honda Dress For It ad was developed at DraftFCB, Melbourne, by creative director Scott Lambert, copywriters Eric Blakeway and Romani Mieszkowski, art directors Mick Bakos and Mikey Tucker, agency producer Karina Wright, and account directors Chris Ivanov and Stephen McLardie.

Filming was directed by Patrick Hughes via Radical Media with producer Catherine Chapple, director of photography Robert Humphreys, and editor Adam Wills.

The visual effects team at Animal Logic, Sydney, included VFX supervisor/lead compositor Nicholas Ponzoni, compositor Howard Hill, assistant compositor Jodi Tyne, CG artists David Hyde and Tristan North, executive producer Jacqui Newman and line producer Katie Millington.

Music was licensed by Level Two Music, with sound mixed at Risk Sound.

Media Agency was ZenithOptimedia, Melbourne.

Girl with Honda CRV TV ad

The Honda CR-V “Dress for It” spot involved five weeks of pre-production to ensure a seamless-looking commercial that effectively communicates the idea that the CR-V is a car for all occasions.

Hughes chose Melbourne’s iconic Flinders Lane as the main location for the shoot as, “It has all the characteristics of a European city,” he says. All the same, he didn’t want the location to overshadow the car so, with the assistance of the team at Animal Logic, he included several unique elements to give the street a mysterious European look.

“To begin with, the street was a bit of blank canvas,” explains Hughes. “We had a lot of freedom in terms of populating the street with interesting characters, and objects”. More than 80 extras were hired for the shoot, taking up positions as stallholders, couriers, skaters and gangsters, among other things.

“The viewer is rewarded by discovering new things with each viewing,” says Hughes. “It works in a subliminal way and the layering effect allowed us to create a truly dynamic shot.”

The real art to the production was making it seamless, the changes of clothing is also remarkable. In order to achieve this, the production team spent several weeks testing the wardrobe and employed a seamstress who used a combination of press-studs, Velcro and elastic to facilitate the quick changes.

Man wears suit and tie in Honda CRV TV ad

Because the hero can’t physically wear four layers of clothing at one time, the shoot had to be split into two parts. It was Animal Logic’s brief to seamlessly composite the transition between two separate takes to make four wardrobe changes look like they took place in one take.

“The Honda CR-V ‘Dress For It’ ad focuses on live action, and it is supposed to look very much like it is one long take,” said Nicholas Ponzoni, Animal Logic’s Visual Effects Supervisor on the ad. “Therefore, as integral as the visual effects are to the success of the ad, it was crucial that they weren’t visible to the viewer.”

The greatest challenge of the project was tracking the hero and making his wardrobe changes seamless given that they were blending two completely different takes, which naturally provided small discrepancies such as the hero’s head possibly being in two different places in each shot or the pace of his stride differing slightly.

In addition to the 45-second ad, Animal Logic also needed to create a 30-second spot. This required using the same transition point, yet shooting a different ‘Part A’ and compositing it on to the existing ‘Part B’. This also involved a dynamic retime, which meant not speeding up the entire spot overall, but choosing moments to speed up without it being noticeable to the viewer.

Man wears black bow tie walking past Citroen in Honda CRV TV ad

Shiny Toy Guns We Are Pilots CD at Amazon.com

The “Le Disko” track was performed by Shiny Toy Guns on their October 2005 album “We Are Pilots”. Shiny Toy Guns are Carah Faye and Chad Petree (vocals), Jeremy Dawson (synths/bass guitar) and Mikey Martin (drums). See the Shiny Toy Guns MySpace site.

Shiny Toy Guns - We Are Pilots - Le Disko

Lyrics for Le Disko

Shiny Toy Guns - We Are Pilots CD at Amazon.comHello little boys, little toys
We’re the dreams you’re believing
Crawling up the walls
Running down your face
Razor sharp, razor clean
Feel the weapon’s sensation
On your back…
With loaded guns

B-section
Now hold onto me pretty baby
If you want to fly
I’m gonna melt the fever sugar
Rolling back your eyes

Chorus
We’re gonna ride the race cars
We’re gonna dance on fire
We’re the girls Le Disko
Supersonic overdrive

V2
So what’s it gonna take?
Silver shadow believer….
Spock rocker with your dirty eyes
It’s a chance gonna move
Gonna f*ck up your ego
Silly boy gonna make you cry

Bridge
If what they say is true…
You’re a boy – and I’m a girl
I will never fall in love with you

About the New Honda CRV

The new CR-V range is available in three variants – CR-V, CR-V Sport and CR-V Luxury. All three variants feature a 2.4-litre DOHC i-VTEC engine with 125kW of power (up 7kW over the previous car) and an improved Real-Time 4WD system for sure-footed handling on slippery road surfaces.

Engine torque is 218Nm, with a flatter torque curve than the outgoing model making for smoother acceleration and easier driving. Paired with the engine is the choice of a new six-speed manual or five-speed automatic transmission with a Drive-by-Wire throttle.

The third-generation is the safest CR-V ever, with all variants featuring Vehicle Stability Assist (VSA), front and side airbags with Occupant Position Detection System (OPDS), Active Front Head Restraints, ABS brakes and an Advanced Compatibility Engineering (ACE) body structure for greater safety protection in a crash. The CR-V Sport and Luxury gain curtain airbags.

The CR-V seats five and has a long list of comfort features, including cruise control, a tilt & telescopic adjustable steering wheel fitted with audio controls, MP3-capable CD player with AM/FM tuner and speed sensitive audio volume that automatically adjusts to match the speed of the car. All variants also have an audio input jack in the centre console for plugging in a personal MP3 player.

The CR-V Sport and CR-V Luxury both feature a sunroof, fog-lights and a six-stack CD-player while the Luxury also receives heated front leather seats.

The third-generation CR-V was made available from Honda dealerships on February 15th and has a recommended retail price beginning at $31,990.

  • Tyler

    Hey. Awesome ad. Does anyone know the name of the actor in it?

  • ads

    Great ad – Melbourne looks great in it too.
    What brand are the boardshorts he’s wearing at the end – I want a pair!

  • Tommy

    I think they look like mambo boardshorts

  • Ian Mack

    The Ad Agency resposible for this tv advertisement needs a big, fat kick in the pants.

    The dipstick who walks along littering the street with his clothes leaves me wondering what the ad agency was smoking when they came up with this.

    Eventually he catches up with his littering girlfriend who has been dropping her clothes too.

    What was the ad agency thinking? People walking about tearing off their clothes (for no apparent reason) and discarding them in the street seems nonsensical.

    Of coourse, the underlying theme is that you can wear various clothes driving your new Honda CRV. Big deal!

    Just don’t leave them around for the rest of us to pick up.

    Ian

  • john

    An ad for a car should tell us if it’s any good, and whether it has a million kilometre warranty. This ad, I think, is about style. The vehicle itself looks like a typical overblown SUV traffic hazard. The couple in the ad are just litter louts. Instead of showing off that they are trick-photography wunderkind, the agency should stick to pointing out the merits of the car. In the end it is us buyers who are paying for these silly ads.

  • Dane

    I love the song, but the advertisment is ridiculous. Honda payed for the rights for the song to play in their ad, thinking it would boost sales, when all they have done is boost sales for Shiny Toy Guns. I’ll be buying their product, not Hondas’.

  • Johanna

    I think the add is fun and clever, I loved the music and am d/l some of their stuff now.. The whole littering complaint pfft, come off it !!!

    Believe me I detest most adds but congrats on this one!!!

  • Aaron

    The guy is HOT! and i agree I want a pair of those boardies as well and the singlet, plus im downloading that song now too!! I think it’s a good ad as an introduction to the honda crv and demonstrates that its a trendy and stylish car for a young prfessional and suits every part of his busy life, whether thats work (suit) or play (boardies) so its positioning it as the multipurpose car for the trendy young pro and we’re meant to aspire to be this good looking cool young guy. Worked for me. Maybe they could follow it up with another ad highlighting more of the features of the car itself..

  • Gemma

    Sex sells, if you weren’t already aware..

  • logical

    To Ian Mack and John,

    You 2 are absolute imbeciles who obviously have nothing better to do than complain about litter. In case you didnt notice its a F***ING AD, you retards, you dont have to clean up their clothes you spastics. I bet you complain about violent video games and that they influence young people to murder!

  • Ian Mack

    ‘Logical’, eventually, the ad is just plain dumb.

    There is not one word about whether the car is any good, or what new technology it contains that will make the motoring experience better or more pleasant. The car is probably terrific, most Hondas are, but we’re not told what advantages this vehicle offers.

    I guess I’ll have to visit a Honda dealership to find out.

  • brad

    Any ideas what the actor’s name is? what talent management he’s through?!

  • TJ

    I loved the ad, yes the boy was HOT, i looked for this commercial for a long time, as for the song it’s all i hear, and HONDA i love it.

    By the way well done to the reply for Ian mack and John!

    I bet all Iand Mack & friend do is complain, probably make a game out of it.

    I LOVE HONDA..

  • DMR

    I find it interesting that Ian Mack, etc., worry that the ad has “not one word about whether the car is any good” – obviously any car manufacturer is going to tell you how good their car is, whether it is or isn’t. So take it as a given. If you need to be spoon-fed by your advertisements, or believe what you are told, sticks to ads for TV shows – they always tell you how good they are, even when they aren’t.

    I personally think that it is an amazing advert, and refreshing for a car company to break the mould.

    The actor’s name is Joseph Richards.

  • Ian Mack

    Nearly all the TV car ads today are not about the car.

    There’s the ad with a baby elephant in a car; the one with the painted backsheets that drop down; and this one with the fools dumping their clothes.

    It’s all terribly clever, with nice music and great transitions – but no info to help buy a good car.

    TV advertising is a great disaster. We’re all paying for it when we buy the products. The person who invents an ad-blocker that works will earn zillions!

  • Ian Mack

    Oh, and don’t forget the maniacal, cackling genie in the Mini car advert.

    This leads me to ask what are the car manufacturing people that OK TV ads drinking and smoking? This is seriously stupid stuff.

    I wouldn’t buy a car based on ads like these. A cackling, mad genie – I rest my case.

    Advertising companies: stop stealing our hard earned dollars with silly intellectual cleverness and new technology. We want details why we should buy a car and not loony genies, elephants in cars, drop down scenarios, and idiots tearing off their clothes in Melbourne’s Flinders Lane.

    Get real, darlings!

  • me

    the whole add is the goods

    the song got me

  • ian mack

    The people from the responsible ad agency should stop replying to this post even if under invented names. DMR earlier supplied the name of the male actor. This could only have been known to the ad agency.

    My advice to this ‘actor’ is read your contract more carefully next time.

    If all the posts to this page are real, we’re all in a lot of trouble.

  • http://theinspirationroom.com/daily Duncan

    Ian do you really believe that the detailed information provided in the second half of this post could be communicated in a 30 second TV ad? Effective advertising campaigns need to include both left and right brain elements, appealing to a wide range of people. There are indeed people who investigate car purchases in response to music, actors and visual effects. Fortunately most campaigns, including this one, supplement the imaginative side with hard facts on web sites and print material.

  • ian mack

    Duncan,

    Respectfully, that’s a bit convoluted. The detailed technical info you’ve added to this page is recent and was not there when my first comments were made.

    Some of the contributors to this page seem to find ads entertaining. I find them intrusive, boring after hundreds of repeats, sometimes funny the first time and, in this case, unhelpful in helping to choose a car.

    You say there there are web sites and printed ads that supplement the ‘imaginative’ side. The problem is that I found nothing in the ‘dress for it ad’ to make me want to search further afield. After all, the ad only shows people shedding their clothes – with no information about the car.

    The ad is all imagination and no facts. It is a waste of time and money. The execs at Honda OK’d this rubbish, they’re to blame. By doing so they’ve added to the cost of the vehicle, about which there is not one word in the ad!

  • Johanna

    Hi everyone

    Just found this page again and would love to join you guys in a forum, where we could argue and bash each other that would be fun… heheheh…

    Anyway I was just listening to Pilots which reminded me that I posted here, so I just want to respond to Ian and say that in general I do agree about his assessment of adds in general, ya annoying non imaginative, and repeated adnauseum ( there are ways to correct this but that’s another story) Adds are here to stay, and I’m glad they are being made in Aus to give all those people like actors, videographers w/e a chance to work in their industry, as a matter of fact if we complain too much, perhaps we will be flooded with o’seas adds and aussies will once again lose out!!!

    Also….well lost my train of thought now, but you get what I mean… going back to listen to Pilots!!!

  • Johanna

    Oh also I was wondering if Joseph would like to make me a late night visit…LOL

  • ian mack

    Great point, Johanna! I guess all of us want those jobs kept here (even if some of those people are insufferable bores – oops!)

    Lamentably, I’m afraid quite a few of the ads we see here are made overseas – a great misuse of local dubbing suites I suppose!

  • Johanna

    hahaaaaa thanks for agreeing ian.. there are some classic adds, the secret is not to keep them running too long. Those repetitive adds just make one scream, thank god for the remote control and the mute button.. But the worst intrusion surely has to be telemarketers.. At least Aussie adds keep the jobs here

  • Anonymous

    I am currently reviewing this ad for an assignment and find the ad (although annoying when repeated incessently) to be very well put together. I definitley agree with Johanna and her comment about keeping Jobs in Australia. Duncan made a comment about imagination and stuff. The fact that this ad doesn’t give us alot of information makes audiences want to go and find out. (Ian, you are a special case!)I believe that this ad has used very good filmic techniques such as editing, camera angles and composition. This is an example of film genius rather than just a source of information.

  • Ian Mack

    Hi Anonymous,

    No matter how clever the techniques, it still comes back to how advertising campaigns like this end up costing us buyers heaps of money. It is not the job of advertising agencies to provide ‘film genius’, their obligation is to sell the product. That is what they are paid for.

    It so happens that, very rarely, an Ad agency is able to combine all the brilliant aspects you mention and also manages to sell the product they are being paid to advertise.

    But this is not one of those. The more this ad is considered, the more worthless it seems.

  • Anonymous

    I thank you for your ideas Ian, you have truly made me rethink my opinion of you. This is not to say that i agree with you. I still believe that you have completely misenterpreted the ad. However, i now undestand your real arguement. From what i can tell you are very concerned about the money aspect and your comments on pollution were merely a way of getting a stronger point across.
    The point of car ads are not to convey their message to normal people with ordinary incomes. It is to make their cars more appealing to ordinary people and to get people with exuberant amounts of money to buy there products. Therefore we cannot truly penetrate the meaning behind there ad without being either one of two people; the makers of the ad or very wealthy.
    Anonymous.

  • Ian Mack

    Anonymous,

    I’m happy to agree to disagree on this.

    You say there is ‘meaning’ to this ad. I must have missed the ‘hidden’ nuances in the ad. All I can see is people discarding their clothes and nothing about the car.

    I’m surprised that you suggest there might be metaphysical aspects to TV advertising. My experience of advertising people is that most of them would not know what metaphysics are.

    OK, I’m not wealthy but consider myself relatively ‘normal’. You are telling me, I think, that many of the TV ads I view are way over my head and are intended for an audience of cleverer, more wealthy people who can discern ‘hidden’ meanings that thick people like me just can’t ‘see’.

    I don’t think so, Anonymous. If there is a Hall of Fame for this world’s dumbest ads, this Honda ad belongs there.

  • Johanna

    Hahahaaaahaaa… great reading Ian and Anonymous, FFS you’re elevating an add (FGS) as the epitome of human meaning!!!!!! F**king hilarious!!!!!! Once again I clicked on here and there is a humorous discussion!!! I laughed so hard I weed myself!!!
    Anyway, seriously you’re both so wrong!!!! LMAO

  • Cameron

    I Love this ad I think it is awsome, the only thing I wish is that mabey there was a different side to the ad. So mabey we saw his girlfriend doing the same thing and have the ad end in the exact same way (same shot as the guy version). I just thought that would have been cool.

  • Ian Mack

    Far, far too much info from you, Johanna!

    And there’s no humour here, unfortunately. This is a very poor ad that gets buyers absolutely nowhere.

    Luckily, Cam’s mind is elsewhere.

  • Les Posen

    Hi all. First visit, and something for you to consider.

    I was all ready to purchase a 2007 runout Honda Euro, when it was suggested I ought to consider a 2007 CRV because my German Shepherd Dog would destroy the Euro.

    So I reviewed the CRV, talked to a motor broker colleague (who said it was the pick of the small SUV market), and it’s due for delivery next week.

    I have also seen the CRV ad. many times and enjoyed it. But never once when I was contemplating my purchase did it come to mind, and indeed, when I saw the literature on the CRV, it was then that I said, “Gosh, that quite innovative ad. I’ve been enjoying is about the car I’ve just agreed to buy!”

    Go figure. It’s either a me thing, or ad advertising thing…

  • Ian Mack

    Les,

    You seem like a very nice guy, but it’s you that needs to ‘go figure’ not us.

    You found some ‘literature’ (which I hope influenced your purchase more than the TV ad that says not one word about the car). About the empty TV ad, you were smart enough to say you only ‘enjoyed’ it.

    Enjoyment is a private pleasure. As you already know from this post, I don’t enjoy it at all! It’s a dismal failure and waste of time.

  • Les Posen

    @Ian Mack: Perhaps I wasn’t clear, but if the ad. had any influence on me whatsoever, it was outside my awareness. It was only after I organised the purchase, having done sufficient research for my needs, that I became aware that the ad. I had admired for its clever production values was actually advertising my purchase.

    Even looking at the US and Aussie car review sites didn’t twig me to the Flinders Lane ad. And I certainly don’t fit the target audience demo. the ad is chasing. But spending a little extra for pride of ownership does (yes I’m a Mac user)

  • http://inflightTM.com Someone

    Hey, they should make a second commercial that includes the girl, and her journey up until the point of meeting the guy at the car, coming from the other direction.

    For everyone who has declared this ad as some sort of serious failure in promoting the car, you have missed the point. I feel the ad is about building a desirable brand probably for the 20 – 40 years of age bracket (and anyone else “daring” to join this group) and positioning the car as vehicle to fit the target audience’s ever-changing daily lifestyle whether it be work or play and everything in between.

    I don’t think the car brand in this commercial would expect instant gratification with a conversion from the TV ad into sales, but probably a more gradual shift in consumer perceptions of the brand itself that would build over time into (one would hope) increased sales.

    It’s certainly a clever ad, good sound track to grab the target audience’s attention, good motion and visuals, well produced and a good effort by everyone involved.

  • Ian Mack

    Les and ‘Someone’,

    Les – thanks for your polite responses. What you are talking about, I think, is subliminal advertising. For you, the ad appealed to some unknown part within you. All I see is two idiots tearing off their clothes, for no reason, to advertise a car about which not one word is uttered.

    ‘Someone’, you see the ad as clever and aimed at a specific target age group. But if you are right, the 20 – 40 age group of potential buyers are total airheads willing to buy on style alone.

    Tonight on TV I saw a new SUV Ad that was all about the car and included many technical details. It demonstrated what could have been achieved with the Honda CRV Ad if the agency hadn’t been so focussed on showing off new advertising technology at the expense of selling the car. The Ad I saw tonight showed how the Honda CRV Ad could easily have included technical details as dot-points while the cleverness of the new technology unfolded (and people tore their clothes off). Oh well, Oh Dear, too late now, the Honda ‘Dress for it’ ad is forever consigned firmly to the Hall of Fame for advertising Duds.

  • http://inflighttm.com/ Someone

    I think that the lack of technical details shown in the commercial actually works in the ad’s favour, because the viewer is led to assume the car has a level of features that are intrinsic to all cars (and possibly better spurred on with the smart ad production). But it is subjective; some people see people just ripping clothes off and other see something more.

    I mean they could bombard us with the tech details for 30 seconds, but that would hardly be interesting viewing. Plus it would position the car differently. The target group however would most likely check out the cars specs after becoming interested by the ad.

    But then again some people buy on the technical features and others buy on style alone. For example I know people who have purchased the ugliest mobile phones available just because they have a specific feature, and others just fall in love with the look of the product and buy it. Each to their own!

  • Ian Mack

    Hi there Someone,

    I’d love to know what you, and others perhaps, see as ‘something more’, beyond people tearing off their clothes for no reason in this weird ad.

    Several writers to this post have seen something special about this Ad that I missed. But none of them have actually spelled out what this is.

    Have you seen the latest BMW Ad where cars are driving through the desert and their tops fly off. Not a word about the car either.

    If you can tell me what this means, and explain the ‘something more’ you saw in the Honda CRV ad that I didn’t, perhaps I will accept I’m just a ‘Thicko’ who is missing out on the clever, secret ‘messages’ these adverts impart.

  • jrm

    Hey, can any of you tell me who the actor is that Mini ad (previously described as the ad with the maniacal genie). It looks so much like Toby Maguire on a bad day, but I cant find any reference to him doing a Mini ad (he couldnt need the money surely)

  • Anonymous

    To Ian Mack,

    I have decided that you have way too much time on your hands to be thinking so hard about an ad that takes up a maximum of 5 minutes of your day.I also think you may have misunderstood my meaning as much as you have misunderstood the advertisement itself. i do like your angle though: “make your oponent feel bad about what they have said so that you can dominate the conversation” It works for you it really does. Maybe this is a whole conversation about misunderstood meanings and limited knowledge on the topic. I did not mean to say that you are stupid and poor. I merely meant that the ad relates to people of varying social status’. Something about the way you are writing gives me the impression that you are becoming defensive of your opinions and jumping on those that you do not agree with. This look does not suit you at all and i think that you need to do something about that.
    Thank you for your correspondance,
    Anonymous.

  • Ian Mack

    Anonymous,

    I don’t have as much time as you imagine. And I don’t want to dominate the posts here, or to make anyone feel bad. However, I must say that despite all the dialogue, even with you, the subject hasn’t advanced so as to identify what what is special about the Ad (which, as you know, I think is idiotic). What’s worse is I’m starting to repeat myself as new posts come in.

    So I don’t have the persuasive powers you kindly ascribed to me.

    I don’t think I’m stupid or particularly poor – although I couldn’t afford a new Honda CRV in a million years. But I am a TV viewer, for whom all these advertising dreams are rolled out day and night. My complaint, often repeated, is that the Honda CRV Ad with people tearing off their clothes and not a word about the car, is worthless as an Ad. I don’t think anyone yet has has disproved this central axiom.

    Having said all that, I’ve felt for some time it is time for me to leave the chat because it is becoming harder to follow up a ‘non sequitur’ – that is, an Ad that is going nowhere.

    On the other hand, I’ve enjoyed the jousting here. There are few posts here on ‘Duncan’s TV’ that have produced as much controversy, or as many posts as this one.

    My secret hope is that some of the advertising gurus might have been following the posts here as well, and are prepared to consider giving viewers like me more useful information and less clever ‘imaginative’ stuff (like the baby elephant; the mad genie; the roofs flying off cars; etc., etc). There’s no harm in hoping.

  • Ian Mack

    By ‘axiom’ I meant a self-evident truth.

  • Stephen

    I see CR-V sales have grown by 23.8% this year, and it has become the No.1 selling compact SUV in Australia. Must be the crap ads

  • Ian Mack

    Yeah Stephen,

    The cr*p ads are certainly getting somewhere. There’s not a lot of ‘choice’ though.

    The latest Jeep Ad features a weird ‘adventure’ where a woman chases two guys who have stolen her canoe. She places an imaginary, snarling wolf in the canoe and the scared thieves jump out. Where’s the info about the benefits of the Jeep?

    So how do you choose? Do you get a Honda CRV where people are tearing off their clothes – or do you choose a Jeep for imaginary wolf adventures?

    Come off it Stephen!

    We want to know what, if anything, distinguishes one traffic disaster SUV against another.

  • Zoe

    Proof that advertising doesn’t always provide results as Stephen suggests is the Australian government’s present saturation TV campaign. This embraces many issues including the highly misleading workplace ads. If you believe this stuff, you probably believe in the tooth fairy.

    Despite hurling millions of our tax dollars into the campaign, the Australian government looks like it will be chucked out of office soon. Advertising executives will be telling PM Howard they can help him win. But here’s a big whisper Johnnie – no amount of TV advertising dollars can save a government whose ‘use by’ date has been long exceeded.

    After the election Stephen, perhaps you can tell us how many percentage points these millions achieved for the Howard government.

  • Ian Mack

    Stephen,
    Statistics are a wonderful thing, aren’t they?
    But how can your growth of 23.8% of Honda CRV sales be justified by an Ad with people tearing off their clothes.

  • geoff

    Stephen,

    Since the ad doesn’t mention the car, the 23.8% increase in sales can’t be attributed to the advertising campaign, can it?

    If Honda was smart (so far the ad campaign indicates they are not), they would do a survey of buyers of the CRV. An obvious question would be “What part did the TV advertising campaign affect your decision to buy the car”?

    If the majority said the TV campaign had no bearing on why they bought the car, we can all breathe a huge sigh of relief.

    If they responded that the ad sold the car, then we can infer that people taking off their clothes in the street will sell anything.

    Hhhmmnn. Back to the drawing board…

  • Anne

    I agree with Zoe.

    I’m saving for a new car, but Peter Costello is getting a third of my salary. When I go shopping, I can feel him fingering my purse for gst thrills. At the petrol pump, I’m paying him again. I think he goes through my purse again when I’m asleep.

    I haven’t worked it out yet, but the Australian government is getting far more out of me than what they officially admit.

    Come to think of it, they’ve sold off billions of dollars of publicly owned Commonwealth assets. A golden rain is falling on their corporate mates.

    In the midst of my struggle, I can still dream of owning a Honda Crv can’t I?

  • Angst

    I think those chatty worthless workplace ad louts Laura and Mark should be deported to Baghdad where they can spout their nonsense to people who can’t understand.

    For that matter, neither do I.

    As for the two talkative “blue collar” guys at the BBQ, shame on you! Get a real job far from advertising. Find out what’s really happening out there. You are not convincing.

  • Ian Mack

    This chat has taken a huge political swerve to the left from the worthlessness of the Honda CRV Ads. Let’s get back on track, guys!

    I’ve realised, watching the car TV Ads over the past week, that none actually provide viewers with any useful information about the cars.

    This is a silly swindle by the advertising companies on us all. I’m thinking now of the car company executives who nodded happily as the advertising roughs were trundled out. ‘Oh yeah, I can see how roofs flying off our cabriolets in the desert will sell our car’!

    They OK’d the baby elephant, the wayward wind, the mad genie, the people tearing off their clothes.

    They should have told the advertising people “This is absolute cr*p. Go and devise a campaign that actually helps us to sell the cars”!

    If I was the boss of a car company, I would be having a close backwards look at the CV of the advertising manager. I would then call him or her into my office for a long ‘chat’.

    Nuzzling up, I would tell him or her ‘Another baby elephant, or people tearing off their clothes, and you’re history’.