The National AIDS Trust in the UK marked World AIDS Day in 2006 with a TV advert challenging prejudice in the community, calling on people to get talking about HIV and break the silence and stigma that puts people at risk of infection. An office worker is treated by his colleagues as though he doesn’t exist – in the lift, at his desk, in the kitchen. The message: “HIV Positive people exist. Stop treating them like they don’t.”
Click on the image below to play the video in YouTube
The Invisible Man spot was created at Saatchi & Saatchi, London, by executive creative director Kate Stanners, creative director Joel Bradley, art director Pablo Videla, copywriter Howard Green, agency producers Mana Franzini and Joe Bagnall.
Filming was shot by Danny & Ezra via Hanrahan, with producers Mark Hanrahan and Ben Croker, director of photographer Shane Daly, and 1st assistant director Jerome Franc. Editor was Dave Webb at Final Cut. Online editing was done by Zoe at The Mill. Sound was designed by Jez at Zoo Studios.