Helgas Life Archive from Italy

Goodman Fielder has launched a new TV ad for Helga’s, using archival footage from 1961 to highlight the bread’s Italian heritage. An Italian voiceover is given English subtitles such as “Is the bread Helgas?, Of course the bread is Helgas.”

Helga's Life Italy 1961

The Helga’s campaign was developed at Whybin\TBWA by creative director Garry Horner, creatives Steve Dodds and Grahame Smith, agency producer Kaija Wall, account directors Alison Tilling and Luke Atkinson.

Filming was directed by Paul Middleditch via Plaza Films, Sydney, with producer Peter Masterton and editor Mike Horton.

Post production was done at Atlab Australia.

Music was provided by Sound Reservoir.