Heinz Baked Beans Christine – Some Things Never Change

Heinz Australia promotes its baked beans line with a humorous TV ad showing that some things never change. Ryan Phillips bumps into an old friend as he reaches out for a can of baked beans in the supermarket, but who is it? This guy is Christine from Rosanna High. Ryan remembers the passionate kiss they shared back at high school. She’s had a sex change! But she still loves baked beans.

Christine and Ryan kiss as teenagers

Click on the image below to play the video.


The Heinz campaign was developed at DDB Melbourne, by creative director Michael Faudet, creatives Michael Davey and John Akritidis, and agency producer Naomi Ingleton.

Filming was directed by Steve Saussey via Film Construction, with producer Katrina Maw and director of photography Daniel Ardilley.

Editor was Nigel Karikari, at Digital Pictures, Melbourne.

Casting was by Lesley Burgess.