Heinz Australia promotes its baked beans line with a humorous TV ad showing that some things never change. Ryan Phillips bumps into an old friend as he reaches out for a can of baked beans in the supermarket, but who is it? This guy is Christine from Rosanna High. Ryan remembers the passionate kiss they shared back at high school. She’s had a sex change! But she still loves baked beans.
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The Heinz campaign was developed at DDB Melbourne, by creative director Michael Faudet, creatives Michael Davey and John Akritidis, and agency producer Naomi Ingleton.
Editor was Nigel Karikari, at Digital Pictures, Melbourne.
Casting was by Lesley Burgess.