HBF Travel Insurance Covers Loss

HBF, Western Australian insurance company, promoted its travel insurance package with scenarios feared by all those who travel by air: luggage on the wrong plane, lost camera and stolen wallet.

HBF Travel Airport print ad

Two planes leaving Los Angeles International Airport – one with ‘you’ in it, the other with ‘your luggage’ in it.

HBF Travel Roller Coaster print ad

A roller coaster scene – camera and traveller parting company.

HBF Travel Airport print ad

A street in London. You become parted from your wallet.


The campaign was developed at Gatecrasher, Australia, by art director Brett Colliver and copywriter Joe Hawkins.

Filed under: HBF, Print