HBF, Western Australian insurance company, promoted its travel insurance package with scenarios feared by all those who travel by air: luggage on the wrong plane, lost camera and stolen wallet.
Two planes leaving Los Angeles International Airport – one with ‘you’ in it, the other with ‘your luggage’ in it.
A roller coaster scene – camera and traveller parting company.
A street in London. You become parted from your wallet.
The campaign was developed at Gatecrasher, Australia, by art director Brett Colliver and copywriter Joe Hawkins.