Havaianas, the Brazilian sandal brand, promotes its ‘slim’ range with this set of print advertisements designed to showcase the sensuality of the range. Each of the pairs of thonged sandals is presented in the context of painted boards. “If you like delicate and feminine things, you deserve a sandal like this. If you don’t, you deserve to be hit with a sandal like this.”
Havaianas make you more attractive to the opposite sex. Problem: they can make you more attractive to your own sex too.
Ideal for seduction: they’re very beautiful. Ideal for post-seduction: they’re very easy to take off.
If he praises your eyes, he’s thinking about your breasts. If he praises your smile, he’s thinking about your breasts. If he praises your Havaianas, either the guys has a foot fetish or he’s thinking about your breasts.
Straps 5 millimeters thinner. Great news for your admirers: you’ll be 5 millimeters more naked.
The Havaianas Slim campaign was developed at AlmapBBDO, Sao Paulo, Brazil, by creative director Marcello Serpa, copywriter Renato Simoes, art director Bruno Prosperi, photographer Fernando Nalon, illustrators Jose Cortizo Junior and Daniel Moreno, typographer Jose Roberto Bezerra, account supervisor Carla Schmitzberger. Havaianas supervisor was Cristina Chacon.