Harvey Nichols Women and Men are Irresistable

Harvey Nichols promoted its annual Womenswear, Beauty and Menswear sales in 2006 with this print campaign, revealing the vulnerability of men and women to appropriately clad members of the opposite sex. Two men in suits with balloons for heads are powerless to the woman with a spike for a head. Two men with moth heads are helplessly drawn to the woman with a light bulb for a head. Two women with ice cubes for heads recognise the danger posed by a man with a gas burner for a head.

Balloon suits threatened by woman with spike head

Moth heads attracted to woman with light bulb head

Ice cube women alarmed by man with gas burner head


This Harvey Nichols advertising campaign was developed at DDB London, London, by creative director Adam Tucker, art director Emer Stamp, copywriter Ben Tollett, with photographer Dimitri Daniloff and retoucher Christophe Huet.