Harvey Nichols promoted its 2006 summer sale with an advertising campaign featuring cats fighting over merchandise. Harvey Nichols hoped to convey the idea that this sale was so desirable that people would be prepared to fight over the fabulous merchandise. The three print advertisements show cats, dressed in Harvey Nichols clothing and accessories, engaging each other in samurai, kung fu and baseball bat combat. The newspaper advertisements point to stores in Knightsbridge, Manchester, Edinburgh, Birmingham and Leeds.
Credits
The Harvey Nichols Cat Fight campaign was developed at DDB, London, by creative director Adam Tucker, art director David Mackersey, copywriter Jonathan John, and animal photographer Tim Flach.
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This idea is about fighting to get the merchandise. The idea seems good. but the implementation looks bad. From those picture I only see cats fighting without knowing what is it fighting for.