Harvey Nichols Cat Fights
Harvey Nichols promoted its 2006 summer sale with an advertising campaign featuring cats fighting over merchandise. Harvey Nichols hoped to convey the idea that this sale was so desirable that people would be prepared to fight over the fabulous merchandise. The three print advertisements show cats, dressed in Harvey Nichols clothing and accessories, engaging each other in samurai, kung fu and baseball bat combat. The newspaper advertisements point to stores in Knightsbridge, Manchester, Edinburgh, Birmingham and Leeds.