Little Girl Snoozes on Harrys Bread

The softness of Harry’s Bread is captured in this charming print advertisement featuring a little girl asleep at the table, her face resting on a slice of white bread, with the text, “Nice And Soft”.

Little girl asleep in Harrys Bread print ad


The ad was developed at TBWA, Paris, by executive creative director Erik Vervroegen, copywriter Jean-François Bouchet art director Jessica Gerard-Huet, and photographer Achim Lippoth. Art buyer was Barbara Chevalier.

The advertisment won awards at Eurobest 2006 (gold), EPICA (silver), Cannes (bronze), and Clio Awards (gold).

Filed under: Harry's Bread, Print

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