The softness of Harry’s Bread is captured in this charming print advertisement featuring a little girl asleep at the table, her face resting on a slice of white bread, with the text, “Nice And Soft”.
Credits
The ad was developed at TBWA, Paris, by executive creative director Erik Vervroegen, copywriter Jean-François Bouchet art director Jessica Gerard-Huet, and photographer Achim Lippoth. Art buyer was Barbara Chevalier.
The advertisment won awards at Eurobest 2006 (gold), EPICA (silver), Cannes (bronze), and Clio (gold).
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oh she’s so cute!