Harrys American Sandwich Bread Is Nice And Soft

Harry’s Bread is Nice And Soft. So soft you’d think a loaf of sandwiches would squash into a lunch box. The ad won a Silver Press Lion at Cannes International Advertising Festival 2006.

Sandwich print advertisement for Harrys Bread


‘Sandwich’ was designed at TBWA, Paris by creative directors Erik Vervroegen, Jessica Gerard-Huet, with copywriter Daniel Perez, art director Javier Rodriguez and photographer Bernhard Winkelmann.