Harley Davidson Live By It

Harley Davidson promoted the natural qualities of riding in the wind with “Harley Davidson Live By It”, a campaign focused on real Harley riders and all they bring to the brand. Black and white photography brings out the brand’s gritty reputation. “May wind be the only product in your hair. Plant your tail in the saddle of a Harley Davidson motorcycle and you’ve got an unflinching view. Here a man can undust his Adam’s apple. And in an age hell-bent on going soft, that bodes well for the backbone. www.harleydavidson.com”

Harley Davidson Wind in Your Hair Beard Print Ad

Harley Davidson Wind is an Air Freshener Print Ad
Harley Davidson World Tattoo Rankings Print Ad


The Harley Davidson Live By It campaign was developed at Carmichael Lynch, Minneapolis, by creative directors Jim Nelson and Andrew Clarke, copywriter Heath Pochucha, art director Matt Orser, production manager Brenda Clemons, account executives Jim Silburn, Janet Chambers, Mark Christiansen, Hannah Schaefer.

Photographers involved were Simon Cherpitel, Sandro Miller, Antonin Kratochvil. Art buyer is Bonne Brown. Cherpitel is known for his Harley Davidson Love Ride photo essays.