Greenpeace Poland has commissioned a television commercial featuring the unravelling of a knitted garment. Three men on a boat pull ropes attached to a whale. The tugging tears a hole in the fabric of the garment. As the wool comes undone, the whale begins to disappear. So too does the sea, the land, homes, the boat and the men themselves. The 30 second spot finishes with the super, “Stop Whaling” and the web site, www.greenpeace.pl/whales.
Click on the image below to play the video in YouTube
The campaign was developed at Saatchi & Saatchi, Poland by creative director Max Olech, art director Bożena Ślaga and copywriter Radosław Kotapka.
Thanks to Frederick Samuel at Advertising Goodness