Greenpeace India has recruited Santa Claus to promote awareness of climate change.
Santa is portrayed as homeless in this “Ban the Bulb” campaign, continually asked to move on. A young girl asks, “If the North Pole melts, where will Santa live?”
Click on the image below to play the video in YouTube
The Santa Cause was developed at Emerald City, Sydney, by creative director/copywriter/art director Rod Vallis and agency producer Geoff Clow.
Filming was directed by Rod Vallis, with producer Ian Fowler. The girl in the spot is played by Billie Rose, daughter of Emerald City’s owner.