Good Drivers Just Drive
The Government of South Australia and Motor Accident Commission have worked together to urge drivers to focus on driving and not speaking on mobile phones. A mobile phone is shown wrapped around a telephone pole.
The “Inattentive” advertisement was developed at Clemenger BBDO Adelaide by creative director Greg Knagge, art director Paul Stratton and copywriter Jeremy Egerton, with photographer Richard Lyons and retoucher Shannon Riches.
See Best Ads on TV for a larger copy.