Brazilian airline Gol Linhas Aereas has been promoting its credit deals with this print advertising campaign, showing what can happen over three years. A woman carries three children through pregnancy to birth. A man develops a serious beer belly. Another man loses his hair and attempts to deal with his baldness. “You fly here… and you have until here to pay. Buy your ticket in up to 36 easy installments.”
The GOL campaign was developed at AlmapBBDO, São Paulo, by creative directors Luiz Sanches and Roberto Pereira, art directors Gustavo Victorino and Bruno Prosperi, copywriter Renato Simões, and photographer Hugo Treu.