Globe and Mail Reimagined Redesigned
“Reimagined, redesigned, there’s always more life in the Globe.” That’s the message in this type animation TV ad for Globe and Mail, the Canadian English-language nationally distributed newspaper, based in Toronto and printed in six cities across the country. Financial and political headlines from the Globe and Mail, such as “Markets Rebound”, are animated, forming the shape of the Toronto skyline, dropping out of a plane as a bomb, and morphing into online documents. Globe Health is shown as a beating heart. Food and wine are poured from a bottle.
Click on the image below to play the video.
The ad was developed at Naked Creative Consultancy, Toronto, by art director Jim Whitney, copywriter Greg Cray, producer Sharone Ostrovsky.
Animation was developed at Global Mechanic, Toronto, by director Bruce Alcock, producer Tina Ouelette, executive producer Simon Billing.
Music and sound design at Vapor Music Group.