Getup Cleverer on Climate Change in Australia

Getup!, the Australian political activism network, has launched a TV ad in response to the Australian Government’s television campaign on climate change. The TV ad, directed by Dan Ilic via Downwind Media, portrays everyday Australians who have little idea about climate change but are prepared to vote for a government that is unclear about its policy.

Get Up Climate Change ad

Click on the image below to play the video.

On the Getup! web site viewers have the opportunity to donate $200,000 towards the cost of hosting the ad on Australian television during the AFL Grand Final on Saturday night. Clearly the fund raising gambit is paying off.

See the Downwind Media spoof of the Tourism Australia “Where the Bloody Hell Are You” campaign.

Filed under: Commercials, Getup!

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