The Inspiration Room

Getup Cleverer on Climate Change in Australia

Getup!, the Australian political activism network, has launched a TV ad in response to the Australian Government’s television campaign on climate change. The TV ad, directed by Dan Ilich via Downwind Media, portrays everyday Australians who have little idea about climate change but are prepared to vote for a government that is unclear about its policy.

Click on the image below to play the video in YouTube

On the Getup! web site viewers have the opportunity to donate $200,000 towards the cost of hosting the ad on Australian television during the AFL Grand Final on Saturday night. Clearly the fund raising gambit is paying off.

See the Downwind Media spoof of the Tourism Australia “Where the Bloody Hell Are You” campaign.

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This entry was posted on Friday, September 28th, 2007 at 11:54 am and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: AFL, Australian Government, Getup!, global warming

Posted in Inspiration, TV Ads Cinema and Online Videos

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1. Australian Bloggers Conference says:

   September 30, 2007 at 3:54 pm

   [...] as we witnessed their appeal for advertising funding work in front of our eyes. See Derek Barry’s summary and Joanne Jacobs’ post on this [...]

   Reply