V, the energy drink from New Zealand, is being promoted in a set of print advertisements featuring cartoon effects. A V-drinking surf life saver grows his nose to win a competition race. A pool player wows his friends by growing his finger right up to the cue ball. A student animates his eyes enough to look over the shoulder of a woman in front of him. The tone of the ads fits in with the Australian larrikin attitude in the target readership.
The Get Animated campaign was developed at Clemenger BBDO Sydney, Australia, by creative director Rocky Ranallo, art director Chris McMullen, copywriter Will Edwards, illustrator Chris Wahl, photographer Brock Elbank.
via Ads of the World