Gatorade Speed Camera

Gatorade is being promoted in Australia as the drink of speeding runners with this print advertisement, “Speed Camera”. Unfortunately there’s little in the text to make sense of the flash of light or the connection between the speed camera and the benefits of Gatorade.

Gatorade Speed Camera print advertisement


Credits

Speed Camera was developed at DDB, Sydney, by executive creative director Matt Eastwood, creative director Steve Back, art directors /copywriters Ant & Alex, photographer Jason Loucas and retoucher Dennis Monk.