Australian pay television channel Foxtel is promoting the use of rewind live TV function on Foxtel IQ with a print advertising campaign featuring the effects of rewinding on sporting participants. A javelin player is winded by the handle of his javelin as it returns from a throw. Bikers are unnerved to discover their bikes coming back to them after a fall. The text: “Foxtel IQ. Pause, Record, Rewind live tv. Call 1300 138 898″
The Foxtel IQ Rewind advertising campaign was developed at Three Drunk Monkeys, Australia, by creative directors Scott Nowell, Justin Drape, art director Sam Chappell, copywriter Nick Morrissey, and photographer Penny Clay.