Ford Canada promoted the Focus GFX with this print advertisement, “Carwash”, with a hose removing the rally car paint work to reveal an everyday family car.
“The Rally Inspired Focus GFX – Now Dressed For The Streets. Ford – Built For Life In Canada.”
The Ford Focus carwash ad was developed at Young & Rubicam, Toronto, by creative director Peter Gilboy, art director Randy Govang, copywriter Blain Harper, photographer Ezio Molinari, with digital retouching by Brett Simms Imaging.
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