Ford in Argentina is promoting the Ecosport with a TV advertising campaign featuring a traveling entertainment show. A young man buys a travelling carnival float and drives it through the streets. He finally tires of the high maintenance and exchanges the song and dance show for an Ford Ecosport.
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The Escola ad was developed at JWT, Argentina by creative directors/art directors/copywriters Javier Mentasti and Christian Camean, and agency producer Screenplay Producciones.
Filming was shot by director Armando Bo via Rebolucion, with executive producer Patricio Alvarez Casado, director of photography Kino Gonzalez, production art director Eleonora Margiota, and editor Patricio Pena.
Post Production was done at Metrovision. Sound was designed at No Problem.