Ford Declares Backyard Cricket War

Ford Australia is preparing for a summer of sponsored cricket with a Backyard Cricket war between four players from the Australian cricket team. The TV campaign will connect with material on the radio, on cricket grounds over the summer, and online at www.fordbsc.com.au where the Tonk A Pom digital game is being revived. Matthew Hayden, Michael Clarke, Mike Hussey and Andrew Symonds establish the rules of war…

Ford Backyard Cricket players


One Zip

Rain disrupts play for two of the backyard players. But it’s not the wet. “You guys keep on changing the rules…”

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Whose Rules

“You’re out mate! Rules are rules!”

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Promotion

Hussey’s Heroes and Roy’s Rebels pick their teams from the boys and girls lining up in the crowd. Viewers are encouraged to enter the competition at www.fordbsc.com.au and join a local cricket club.

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Credits

The Backyard Cricket War campaign is being rolled out at JWT, Melbourne, by executive creative director Richard Muntz, creative director Jeremy Wynne, art director Roger Nance, copywriter John Skaro and agency producers Justine Kubale and Pip Hemming.

Filming is being shot by director Craig Maclean via The Guild, Melbourne.