Fly Carbon Neutral with Qantas
Australian airline Qantas is spreading the news about its carbon trading program in a print advertising campaign. “It’s natural to fly carbon neutral. You can now offset your carbon emission every time you fly with Qantas.”
The Qantas carbon neutral campaign was developed in July 2007 at Singleton Ogilvy & Mather, Sydney, by executive creative director Bruce Matchett, creative director Paul Dunne, art director Di Tansey and copywriter Richard Shaw.