1st Austrian Bartending School (Österreichische Barkeeperschule) is running classes down at the local church now. This TV ad features a talented priest doing his tricks with water and wine. Traditional organ music is transformed to provide an more upbeat approach to the mass. Jesus’s words, “Many are called but few are chosen”, from Matthew 22:14, are appropriated for this recruitment drive.
Click on the image below to play the video in YouTube
The First Austrian Bartending School campaign was developed at Demner, Merlicek & Bergmann, Vienna, Austria, by creative directors Rosa Haider and Franz Merlicek, art director Germaine Cap de Ville, copywriter Rosa Haider and agency producer Johannes Rudolph.
Filming was shot by director Harald Sicheritz via Film Factory, Vienna, Austria, with director of photography Thomas Kiennast. Organ music was composed by Franz Kremslehner.