Finding Nemo In Sushi
Saatchi & Saatchi worked with TVNZ to send sushi to media planners and buyers to encourage them to book advertising space in TV2’s Sunday Premier Movies. According to Saatchi & Saatchi’s submission to the 2007 Clio Awards, the sushi gift generated unprecedented enquiries to the sales team, 100% of ad space in this property and 90% recall of the direct marketing.
Finding Nemo Credits
The Finding Nemo campaign was developed at Saatchi & Saatchi NZ, Auckland, by executive creative director Mike O’Sullivan, creative director Toby Talbot, art directors/copywriters Rosita Rawnsley-Mason, Stacey Lee, Nicci Doak and Angela Bonfiglio, account executives Fleur Head.