Fedex provided low gravity humor for the Super Bowl this year with a TV commercial set in an office on the moon. An office executive welcomes new business leaders to an office where drinking coffee and filing papers are a challenge. The touring team, clad now in space suits, walk outside on the moon’s surface, the Earth prominent in the sky.
“I’d like to welcome everyone to the first moon office! I’m sure there’s going to be a few kinks to work through. No one ever said being a pioneer was easy. Now wait until you see this view!” “Pretty nice huh?” One potential tenant asks, “How are we going to get our shipments to our customers?” “Don’t worry!”, says Phil. “Stevens took care of it!” A Fedex space shuttle rolls over the horizon to the sounds of Europe’s song, “The Final Countdown“. Stevens exults in the spacecraft’s arrival, saying, “You bet I did, Phil!”, knocking him into the air. Just as Phil starts to enjoy the floating experience, he’s taken out by a meteor. The ending has something of the feel provided by the demise of the caveman in last year’s caveman/dinosaur-oriented “Fedex Stick“. Click on the image below to play the video in YouTube
Fedex Moon Office was developed at BBDO New York, by chief creative officers David Lubars and Bill Bruce, executive creative director Eric Silver, copywriters Ari Weiss and Adam Kanzer, art directors Jerome Marucci and Jamie Overkamp, executive agency producer Elise Greiche, and executive agency music producer Loren Parkins.
Editor was Gavin Cutler at Mackenzie Cutler.
Music was the responsibility of JSM Music. Sound was designed by Marc Healy.
Visual effects were developed at The Mill, New York and Los Angeles, by VFX producers Jo Arghiris and Wendy Garfinkle, VFX supervisors Alex Lovejoy and Yann Mabile, lead flame artist Alex Lovejoy, flame artists Mark French, Gavin Wellsman, Richard de Carteret and Cole Schreiber, smoke artists Tristian Wake and Jeff Robins, assistant combustion Ross Goldstein, Anu Nagaraj, Winston Lee, Gigi Ng, support Mary Casey, Gigi Ng, Telecine artist Fergus McCall, Assistant telecine artist Alex Maxwell, telecine producer ANgela Botta, CG producer Asher Edwards, CG supervisor/lead animator Yann Mabile, CG artists Wyatt Savarese, Douglas Luka, Aron Hjartarson, Jimmy Kiddel, Keith Kim, Will Robertson, Michael Heinz, Jin Choi and Pete Hamilton.
A huge effort from the Mill CG team was the set extension. Building on the photogrammetry technique the team often uses, Yann and Alex surveyed the set by shooting reference photos that they later used to rebuild and extend the set virtually. Due to the spherical nature of the moon station, Yann and his team prebuilt camera movements in XSI and reverse engineered angles to show how such elements, such as the desks would have appeared in relation to the camera. To get the authentic space feeling, Alex and his team composited ten different motion control passes as well as multiple elements shot at high speed.