Fayreform Lingerie, the New Zealand lingerie brand focused on providing fashionable solutions for the bigger bust, is encouraging larger-breasted women to embrace, rather than conceal, their curves. Until recently, women with C-J cups had little choice but functional, beige bras designed for older women. Fayreform is changing this with supportive, sexy bras. Fayreform is pronounced as Fair Form. The three print advertisements bank on readers focusing on the bra and not the details in the photograph’s background.
Credits
The Work Your Curves campaign was developed at Saatchi & Saatchi, New Zealand, by executive creative director Mike O’Sullivan, creative group heads Rob Beamish and Hilary Badger and photographer Craig Owen.
I am starting up a new business venture in lingerie, I was wondering who in Australia do I contact that I would be able to speak to and purchase the Fayreform Lingerie.
Please email response to roulapapas@hotmail.com
Regards
Roula Papas
What a beautiful line! I think it is a great idea to bring some light into the wonderful curves woman posses!
more pictures
They are very beautiful bras- larger breasted women need support along with fashion too!