Family Violence Its Not OK in New Zealand

The Campaign for Action on Family Violence in New Zealand has a message for Kiwis: family violence is not OK but is OK to ask for help. Key New Zealand figures front up on television to challenge New Zealanders to stand up against family violence. Christchurch Presbyterian minister, the Rev Lapana Faletolu, speaks from the perspective of the Samoan community. TV presenter Alison Mau, rugby presenter Phil Gifford, Aunty Mabel Wharekawa-Burt, previous Governor General Sir Paul Reeves.

Family Violence not OK

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The campaign, developed by the Taskforce for Action on Violence Within Families, is led by the Ministry of Social Development and the Families Commission, in association with communities, with support from ACC, the Ministry of Health and the New Zealand Police.

The campaign website,, contains information for people who are violent and people who influence them, as well as information for community engagement and for the media. An 0800 Family Violence Information Line (0800 456 450) provides self-help information and connects people to services where appropriate. It is available seven days a week, from 9am to 11pm, with an after-hours message redirecting callers in the case of an emergency.


The Campaign for Action on Family Violence was developed at DRAFTFCB, Auckland, by executive creative director James Mok, creative director Murray Watt, art director Dave Brady, copywriter Hayley Marks and agency producer Esther Watkins.