Falling in Lamb Trailer

Meat and Livestock Australia has launched “Falling in Lamb”, a TV advertising campaign for spring in Australia, providing movie references galore. Jane was looking for love in all the wrong places. But sometimes the thing we need most is right under our noses. From the creators of Lamb Actually comes an unlikely romance between two people who share one passion. Clive Ovens, Rosemary Spriggs in a story that proves true love is indeed rare – medium rare. Falling in Lamb. Coming to a plate near you.

Couple share lamb chops in Falling in Lamb

Click on the image below to play the video.

Clearly the creative team at BMF, Sydney, had fun with this spot, with visual puns (water melons) added to witticisms relating to the lamb – ‘you’ll give her the chop like the rest of them’, ‘so tender’, ‘would you marinade?’, “shanks”.

The movie poster gives credits C. Salt Shakir, Rosemary Spriggs, Clive Garlick, Carver Bitoff, Olly Voyl, Tray Baker, Ann Ovens, with Aima Goode-Cook. Music by I Singh Mel O’Dee. Edited by Anne Editor. The movie is rated G for General Consumption for the whole family.

Poster for Falling in Lamb

No doubt this ad, as with previous MLA campaigns, will irritate the vegetarian lobby…


The Falling in Lamb campaign was developed at BMF by executive creative director Warren Brown, associate reative director/art director Shan Gibson, copywriter Dennis Koutoulogenis, agency producer Mandy Payne, account team Julie Burke, David Flanagan and Michelle Bradfield, and strategic planner Gerry Cyron.

Filming was shot by director Charley Stadler via Flying Fish with producer Paul Friedmann, director of photography Russell Boyd.

Post production was done at Frame Set & Match. Sound was designed by Barry Stewart at Sound Reservoir. Editor was Drew Thompson at Guillotine.