Wrigleys Extra Deals With Animated Foods

Wrigley Australia is promoting Extra gum as an effective way to deal with unwanted food remains with two TV ads, Tab and White. CGI characters, representing a banana, doughnut, coffee, soft drink, pop corn pack and cigarette, are dealt with through Wrigley’s Extra.

Foods fight it out at the barbershop


Tab

In ‘Tab’ a young man is harried by a gathering group of demanding food characters. They’re there in the car. They’re there at the hairdressers, fighting on the bench. They’re there at the movies. He finally solves the situation with a stick of Extra gum, leaving the foods behind in the office lift.

Click on the image below to play the video in YouTube

White

In ‘White’ a woman carries out her social life, harried by the pesky foods. Eventually she loses them by chewing on a piece of gum.

Click on the image below to play the video in YouTube

Creative and Production Credits

The Annoying Foods spot was developed at DDB Sydney, by executive creative director Matt Eastwood, creative director Steve Back, art director Antony Simmons, copywriter Alexander Wadelton and agency producer Honae MacNeill.

Filming was directed by Jonathan Baker via Window Productions, with producer Johnny Greally and director of photography Nigel Bluck.

See the 45 second quicktime video, drawings, color renditions and background to the production of Extra Tab at A Twin Thing (Jon and Josh Baker).

Jon Baker says, “For me, the most exciting thing about this job was the thought of creating real toy characters that walk around, have personalities and feel completely alive and in the scene. From their appearance, to the 3d animation, to the lighting, I wanted there to be no doubt that they could actually exist and pull off everything we wanted them to do. Look-wise, I was influenced from a variety of vinyl designer toys… the style you’d find in boutiques like Kid Robot or surrounding the desks of designers and 3d nerds the world over. We went to a lot of effort to incorporate the tiniest of realistic details, from casting seams, to paint inconsistencies, to scuffs, to manufacturer’s stamps… even if you don’t actually notice them in the final ad”.

Editor was Bernard Garry at The Editors and Karl Marks.

Conceptual designer for the animated characters was Morten Rowley from MunkMotion.

Visual Effects

Post Production was done at Fuel VFX by VFX Supervisor Andrew Hellen, executive producer Jason Bath, VFX Producer Kilou Picard, 3D Supervisor Anders Thonell, Characters TD Craig Baxter, Modeling Aiden Weatherby, Texturing Richard Pritchard, animators Andy Sutton, Craig Baxter, Gael Matchabelli, Ray Van Steenwyk, Lighting: Pawel Olas, Matt Hermans, 2D Supervisor Sam Cole, designer Marianne Khoo, compositors Chris Davies, Danielle Hession, Dexter Davey, Edwin So, Koji Yamaguchi, Matthew Wynne, Tate Arbon.

Fuel was provided with the initial character designs by illustrator Morten Rowley and from these developed up the 3D models, spending a lot of time discussing the different 3d toy textures with the director, to make the toys look as real as possible. Jonathan is a big fan of vinyl designer toys from artists like Kid Robot, Tim Tsui, Pete Fowler and Head Lock Studio, and wanted his characters to have a similar quirky sensibility. The director also insisted that the characters be seamlessly integrated into their environments; that they appeared like real toys that had sprung to life.

“There lies the challenge”, admits Fuel’s 3D supervisor Anders Thonell, “animating the characters is only half the job, the thing that makes them look as if they live in the scenes is the way that they physically interact with all the surfaces and environments around them”.

Thonell explains, “When CG meets live action, whether it is an escalator, linoleum floor or barber-shop chair, you have to recreate the real-life environments, their structure, lighting and textures in 3D, because the characters cast shadows and reflections – they affect the environment. If you want digital animation to be convincingly integrated into live action footage, 3D environments, elements, lighting and texturing, are key”.

Sam Cole who was the lead compositor on Wrigley’s agrees, “When you get it right no-one notices, but get it wrong and the animation will ‘pop’ which is why I’m so happy with the work that Fuel’s lighting and ‘shake’ compositing team did on this job, in particular the contribution of lighting technical lead, Pawel Olas”.

Music

Music was produced at Nylon Studios. It’s an original piece written by Nylon specifically for the spot. The brief was to create something cool that had some loose lyrical association with the story of the guy getting followed around. Music and lyrics are by Nylon composer Damian De Boos Smith.

  • Cheryl

    You certainly succeeded with this ad – not only do I actually remember what was being advertised, but the characters were so cool and realistic that I want to go out and buy one – particularly the banana. He is so funky and cute and he has such charisma… I can’t take my eyes off him, watching his every little move!

  • Gina

    Hi,

    I absolutely love this ad, especially the banana. He is so cute and makes me feel really happy.
    Could you send me some photos, publicity shots, toys of him?

    cheers
    Gina

  • Michael

    I agree, this ad rocks, the little dudes are awesome, it makes me laugh or smile every time I see it! Top work to the artists!

    Can you make some toys of these little guys, they’d sell well I reckon, market them properly and they’d fly off shelves. Mr Banana, Mr Donut, Mr Popcorn and the Sushi are very cool, love them all though!!

  • Eliza

    I really do adore this add, the banana, the coffee and the popcorn are just to die for.

    I live in NZ and there is a differnt song on it on the add, well maybe the same song just a different peice of it, its a bit faster and goes “got things to do and sights to see, so please stop following me” everytime i hear it i start wiggling in my seat and i would really like to know who does that song, aslo marketing the little toys would be a really good idea.

  • Ryan

    I also agree that these characters should be marketed. My fiance simply adores the banana and constantly remarks how she would like one.

    I work in a firm of 500+ people, and nearly every second female has said the same thing!

    Personally… I like the doughnut, although I am not sure I like his fate once stuck in the elevator doors!

  • Marmoot

    Mr. BananaMan!!!!!!!

  • patiencef

    Love it! The actor is so hot too..Who is he?

    They should have followed through with him in the second ad(have you seen it?) as the boyfriend …would have made sense..he was last seen leaving the shopping centre obviously on his way to meet the girl who features in the follow up ad.

  • http://uwmike.com Mike Purvis

    It’s a drag they haven’t released that song from “White” as its own single; it’s such a great tune.

  • Anon

    Does anyone know what the song is in the ‘White’ ad, or who the woman is that sings it?

  • Simon

    please make them into toys!!
    the donut , cookie and soda drink are the best

  • Charlene

    Great ad but is there anyway to get that song!? I really like it!?

  • nat

    I was just wondering what the girl’s name is the one in the second advertisement?

  • Sarah

    can someone help me – I want to know the name of the song played on the second Wrigley’s gum ‘following food’ commercial – the one with the three woman and the food falls overboard a boat at the end. Thanks

  • Liz

    Hi,

    I know Nylon studios created the music for the Extra White ad, but I would like to know who the singer/band is as that piece of music is really catchy and I like her voice.

    Cheers

    Liz

  • Matt

    Hey,

    I also live in New Zealand, and we have a different song. (The one that Eliza mentioned above) I really like this song, the one that goes “got things to do and sights to see, so please stop following me” and so was wondering if you could tell me who sings it, or if it was just made for the ad?

    Thanks heaps,

    Matt

  • Daniel

    yeah my girl friend loves that cool dude banana she says its got a really cocky attitude and wants me to get it. how am i supposed to describe that to k-mart / toys ‘r’ us hehehe if anyone ever finds it let us know huynh_d8@hotmail.com

  • hannah

    I love these commercials.
    I was wondering who sings the song in the new one that has just come out for the mints or if it was made especially for the commercial like the other one? it starts “I’ve gotta run away, I’ve gotta go today” … i LOVE this song and really want to get it.

  • Jeremy

    My girlfriend really loves the pink doughnut and I was wondering if you have any screen saves of the little guy that you can send me or point me in the right direction?

  • miley

    hey, i agree with your girlfriend, the little donut is really cute, haha.

  • linda

    how come there is a banana in the ad? are bananas bad for you?

  • Chris

    These series of ads are awesome, every time my girlfried and I see them we almost wet ourselves laughing.

    Favourite is the pink dohnut, there are a lot of comments on this page asking about whether toys will be made, does anyone know if this is happening?

    Also, are there any pictures of the characters available, desktops, screensavers, etc….?

  • Michelle

    I really enjoy these commercials. The food characters are really cute & comical, my favourite being the banana. It’s unusual for me to watch commercials, and even rarer for me to know what they’re advertising, but I pay so much attention to these ads for their entertainment value, that the advertising is quite effective for me – I actually know what product is being marketed. I hope there are more of these ads coming. Sometimes they’re more entertaining than the tv shows on at the time, and for once, here’s a series of commercials that doesn’t get annoying after the first viewing!

  • Mark

    I love this ad so much… the Donut, Banana and Coffee are my favourites. I wish they made them as plush dolls!

  • sarah thompson

    this may be a silly question but it plagues me every day. can someone tell me what the thing is that is white on one side and green on the other with a yellow sash tied around the middle?

    • Michelle

      I believe it is Sushi :D … i’m sure thts the one ur on about :D

  • Aileen Smith

    I love this campaign. It always makes me smile and make a sqeeee noise! I would also love some plushies of these characters, especially the coffee, banana and the cigarette!

    I’m going to try to make some 3D papercraft models of these guys … I emphasize TRY!

    Hi Sarah, I think that is an egg sushi … it’s either called a Nigiri or Tamago. It’s basically an omelet on one side and rice on the other, held together with a strip of seaweed.

  • sarah thompson

    awsome thanks so much Aileen i can sleep tonight!

  • Sarah

    Does anyone know where I find out the name of the song in the Wrigleys commercial, the one from last year where a woman is followed by food and near the end of the add she and her friends are sitting on a boat and the food falls over the side?

  • Jazz

    hey,

    i so want the doughnut. it is so cute! i think we should get every1 2 sign a paper saying we want those food made into toys. whose with me?!?!

  • Vee

    I so so so love the banana, and am so excited people agree with me. I would definitely buy the banana if I see it!

  • http://spikesquirrel.deviantart.com Shock

    I adore these ads! The cute little food characters are what makes it for me. I think it’s really clever how the limbs are and facial features and stuff, like the donut’s hole/mouth and the cigarette’s big gorilla arms. I like him the best, but I also love the donut and popcorn.
    I also love the liquid blast ad with the cute little banana running from the blast truck.
    I’d love to own a vinyl plush cigarette and I totally agree with everyone that they should make actual toys, that’d be so cool, like with a pack of gum included or something.

  • Reenay

    DO THEY SELL THESE LITTLE PLUSHIE CHARACTERSSSSS??

    i would so buy them :)
    def coffee and ciggie
    ahhaah

  • george

    you are all soooo wierd uit is just an ad!!!!

  • http://www.youtube.com/Tujdosen Duckie

    If they made a plushie of the Donut, I’d buy one. Everytime it comes on the tv ((four times in the past break on Austar)) I always cheer for the Donut. Tis fun :P

  • trish

    can anyone help me i am trying to find the extra chewing gum commercial clip of the guy in the office on the mobile and the iced donuts running round.. i swear the guy was someone i knew and when i asked him he didn’t know wot i was talking about i need that ad to show him he has a double… thanks

  • Miss. Cookie and miss. Onion

    Make more videos with the onion and cookie in!!.. please =)

  • swinger

    Nice!!!

  • amg

    does anyone know the name of the girl in the first ad, im in love with her hair and need a pic for my hair dresser,great advert :-)

  • jordan

    they replaced the banana with a sandwich!!!!! NOOOOOOO!!!!!!

  • Lisa

    I love the spanish onion with his cute little smile….Anyone know where I can get a plushie of him he is so cute

  • Michelle

    I need an onion plushie lol

  • Roslan

    Love the ads…. especially the donut and the way he faints in ‘White’ ad…. (^_^) A work of art….

  • kerry

    We have these ads in the U.K (only they changed the packet of gum that the guy is holding) and everyone loves this campaign.
    they’re all so cute (^_^)