England Never Surrender with O2

O2, sponsors of English rugby, commissioned a timely print advertisement for the Rugby World Cup, showing an English player clasping a red rose, with the text “Never Surrender”. Now that England has beaten Australia, and France has beaten New Zealand, in the quarter finals, the game between England and France looks sure to raise levels of patriotism, evoking corporate memories of the many wars started with the Norman invasion of 1066.

Never Surrender

Never Surrender O2 Scrum in the Park

Filed under: England Rugby, O2, Print, Rugby union, Rugby World Cup