O2, sponsors of English rugby, commissioned a timely print advertisement for the Rugby World Cup, showing an English player clasping a red rose, with the text “Never Surrender”. Now that England has beaten Australia, and France has beaten New Zealand, in the quarter finals, the game between England and France looks sure to raise levels of patriotism, evoking corporate memories of the many wars started with the Norman invasion of 1066.
See the online Never Surrender rugby campaign at O2
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